Instagram to Entrepreneur - Emma's Cakes and Cocktails

Instagram to Entrepreneur - Emma's Cakes and Cocktails

What is your name and age?

Emma Curran, 24

What is your job title?

Owner of Emmas Cakes and Cocktails

What secondary school did you attend?

Elgin Academy

Briefly describe your business.

My business started totally by accident by creating an Instagram account showing my bakes and cocktail creations throughout lockdown. It then blew up once I got registered with the council and I have been making mostly occasion cakes and cupcakes since.

At the moment I do not have an alcohol license, however, once my new premises is open that will be licensed, so I will be able to sell those too.

Describe your career pathway after leaving school.

Once I left school, I went straight into a retail job and have worked my way through various different roles since, I never fully knew what I exactly wanted to do, but I did know I always wanted to become my own boss.

Firstly, I began in retail and then progressed into a couple of office jobs. In addition to this, I studied with The Open University alongside working full time to gain further qualifications. I loved my previous job, however, with coronavirus, I was made redundant and decided to take that as a positive and give my all into my new business, which had blossomed from a lifelong hobby.

Why did you become an entrepreneur?

I think I became an entrepreneur because I had discovered that I could build a business from doing what I love and I thought that if I had the chance to own my own business then why not!

What daily duties do you carry out as part of your role?

My daily duties are a bit of everything when you work by yourself and for yourself, everything falls down to you, but I find that you gain the most job satisfaction from this.

I cover everything from invoices, market research, shopping for ingredients, cleaning, marketing, customer service and of-course baking!

Did you think you would become an entrepreneur when you were at school?

I always knew I wanted to be my own boss at some point in my life but I never expected it to happen the way that it has. I am over the moon, I think just now people really value their local businesses and want to support anyone starting on their own.

What skills do you think young people require to start their own business?

Having a strong work ethic is key, you can’t deny hard work! It is important to put yourself out there if there is something that you enjoy doing.

A basic understanding of admin duties would be advised too as there is a lot of behind the scenes work required, it’s a bit scary at first but much easier with a bit of practice.

I also think originality is essential! You need to make yourself stand apart from the rest. I spend a lot of time looking at what’s out there and how I could put my own spin on it.

What is your advice to young people who are considering becoming an entrepreneur?

If you are considering becoming and entrepreneur my advice would be to put yourself out there, let people know what you're about and see if you can offer your product/services to anyone. Also, it is important to not let rejection hold you back, this is what helps you grow and further develop your business and ideas, even if it doesn’t seem like that at the time.

Where would you like to see yourself in 10 years’ time in terms of your career?

In 10 years time, I’d hope to have other premises, some staff working for me and maybe even a cocktail bar! Who knows, I am happy to see where my business takes me. At the beginning of this year, I would have never of thought it would be ending like this for me, with my own industrial unit on its way.

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