Phillip Wood - Digital Marketing Modern Apprentice
What is your name?
What is your job title?
Digital Marketing Modern Apprentice with DYW Moray and DYW North East
Describe your career pathway after leaving school
I went to Keith Grammar School and completed sixth year in 2019.
During my time at Keith Grammar School, I chose a Business Skills Foundation Apprenticeship and this involved studying at Moray College UHI and attending a work placement at the Head Office of Gordon & MacPhail. I enjoyed my Foundation Apprenticeship and it is something that I would recommend, although, unfortunately, my Foundation Apprenticeship did not lead directly to further employment.
When I completed sixth year in June 2019, I searched and applied for various positions in an office environment and where I would carry out administrative duties. However, as I had not secured this type of role, I was happy to begin gainful employment at Walker’s Shortbread Ltd. as a Factory Operative in November 2019 and worked seasonally until December 2020.
Until mid-2020, I also provided administrative support to the Royal Voluntary Service On-Ward Volunteer Coordinator at Dr. Gray’s Hospital, former Northern Operations Admin Manager at Chivas Brothers, and Honorary President of Keith Football Club.
I was very pleased to be offered the position of Digital Marketing Modern Apprentice for DYW Moray and DYW North East in 2021 and secure a position during a time when there has been far fewer employment opportunities that are suitable for young people.
Have you ever been an apprentice?
Yes. I was a Business Skills Foundation Apprentice from 2017 through to 2019.
My Foundation Apprenticeship in Business Skills involved studying business and administration at Moray College UHI and attending a work placement at Gordon & MacPhail's Head Office where I would put what I had learned into practice, one day per week.
I enjoyed my Foundation Apprenticeship and it is something that I would recommend, as the course gives you knowledge, skills and experience of the world of work.
What school subjects would be helpful for your job role?
- Administration and IT
- Art and Design or Graphic Communication
What is your favourite thing about the work that you do?
With my current role, I enjoy the variety of different projects and tasks that I am involved with and working with two Developing the Young Workforce (DYW) regional groups means that I am involved with a lot.
I enjoy creating and designing graphics, writing social media content, writing articles, seeing the outside world engage with something that I have worked on, carrying out general admin duties and more.
Why did you want to work in this industry?
When I was at school, Administration and IT was one of my favourite subjects and, in my final year of school, I won the Jelf Clark Thomson Insurance Brokers Ltd Prize for Administration. Working in an office environment was also something that I could see myself doing.
Did you ever want to pursue another career?
Of course! I would say that I am capable of turning my hand to a variety of roles and, like many people, I still say that I don't exactly know what I want to do. There's a whole range of different things that I would like to do.
What does a typical day in your role involve?
There is always plenty to do. I could be writing an article, posting on social media, creating and designing a graphic that could be used on social media or on a website, sending emails, editing a website, looking at what's successful and much more.
What skills are required to do your job?
- Good literacy
- Eye for detail
What is your advice to young people who are considering working in this sector?
If there is a certain type of role that you're interested in, go for it! And, even if you don't know what you want to do, you can always try different roles to see what you enjoy.
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Here at DYW Moray, we'd like to encourage those of you who are employed in Moray to share your career story with us so that we can promote these to Moray's young people. Go on, share your career story now!