To make it easier for young people in Moray to find opportunities, we have listed a variety of jobs that are currently available.
To support our work we are recruiting to the following role:
Marketing and Communications Lead
| Salary range | £28k per annum |
|---|---|
| Working hours | 22.5 hours p/w |
| Location | Findhorn |
| Closing Date | Wednesday 14th May 2025 |
Marketing and Communications Manager Responsibilities
Creating and implementing project-specific and cross-organisational marketing plans:
● Devise, develop and deliver FBA’s audience development strategy and marketing
campaigns to promote our projects, broaden our audience reach, and achieve business
objectives.
● Develop creative, engaging and innovative content across all digital channels (website,
social media)
● Develop a consistent and engaging newsletter and website that promotes the
organisation and the opportunities we provide to the sector and its audiences.
● Write compelling copy for print, newsletters, and media releases.
● Managing advertising campaigns across various channels (e.g. online, print, social
media)
● Collaborate with internal stakeholders (project leads, producing & creative teams) to
align marketing strategies with overall organisational goals.
● Collaborate with external project partners to align marketing strategies with joint project
objectives.
● Responsible for setting up events and online bookings with our online ticket provider
service, and managing bookings.
● Manage the creation of all marketing collateral, including posters, advertising, and other
promotional materials.
● Manage and update FBA’s website, working with web developers on technical aspects.
Findhorn Bay Arts Ltd is a charity and a company registered in Scotland with charity number SC049867 and
company number SC413997
● Increase understanding of current and potential audiences through partnerships and
research
● Explore creative ways to develop and retain new audiences, both local and visiting, with
a focus on engaging with marginalised communities
● Compile and report data and feedback on campaigns, prepare reports and make datadriven recommendations for improvement and use this to continually grow our audience
engagement.
● Coordinate documentation requirements, including film and photography.
● Coordinate, conduct market research and collate audience data for monitoring and
evaluation purposes to inform future marketing plans and reporting to funders.
● Ensure all social media, website & communications are accessible; utilising tools such
as image descriptions, screen-reader friendly website design, content warnings, BSL
interpreted & captioned videos & social media content.
● Manage marketing budgets and expenses.
● Keep up-to-date records and manage associated databases.
● Input on organisational documents, such as business plans, funding and annual reports.
● Produce final drafts of organisational documents, such as business plans, funding and
annual reports, ensuring all documents produced are of high-quality content and design.
● Identify and lead on any potential industry awards on a local, regional and national scale.
● Effectively and independently manage your workload in line with the team and project
partners
Other Responsibilities:
● Attending and representing FBA at relevant events, conferences, and performances.
● Giving effective and professional presentations and communicating positively and
effectively with stakeholders, local groups and networks
● Develop and maintain mutually beneficial relations with other organisations and/or
groups
● Assisting with the production of events, receptions, and workshops
● Contribute to the review and update of organisational policies and be responsible for
policies specific to your role
This job description should not be considered an exhaustive list of duties, and other tasks not
included in the above may arise that the postholder will be expected to fulfil.
These additional duties will be considered by circumstances and will be as and when required.
Findhorn Bay Arts Ltd is a charity and a company registered in Scotland with charity number SC049867 and
company number SC413997
Person Specification
Essential Skills, Experience & Knowledge
● Have a minimum of a higher-level qualification in marketing, communications or
equivalent qualification or experience.
● Excellent communicator, with an audience-focused outlook.
● Excellent creative writing skills with the ability to craft engaging copy and content.
● Ability to identify the lifestyles and motivations of our current audiences and develop the
potential to attract new audiences.
● Experience in developing multi-channel marketing campaigns, in particular digital and
traditional marketing and social media.
● Excellent computer literacy with experience and enthusiasm in managing CRMs, cloudbased software and IT systems, including G-Suite, and all Microsoft applications (Word,
Excel, PowerPoint, Publisher) and Adobe PDF.
● Good understanding of using marketing automation tools and analytics platforms such
as Google Analytics, social media insights and audience segmentation tools.
● Good understanding of market research techniques and experience in running surveys
and analysing insights to inform audience development strategies
● Confidence in creating engaging digital graphics media content, adhering to brand
guidelines for use across a variety of digital channels.
● Experience in updating websites and creating and sending email newsletters.
● Proven experience in a fast-paced, dynamic environment; have excellent interpersonal
and organisational skills - ensure deadlines and targets are met.
● Enthusiasm and enjoyment of working as part of a small team, and the ability to
collaborate and work effectively.
● Experience in developing relationships with a range of stakeholders, organisations and
groups.
Desirable Skills, Experience & Knowledge
● Experience in marketing and communications work within an arts and culture
environment, charity or third sector organisations
● Experience in preparing and delivering marketing and audience development campaigns
for arts projects and/or festivals.
● Experience in budgeting and budgetary control.
● Experience in graphic design and in working with Adobe Suite and/or In-Design
● Design skills in generating images and video content
● Experience with Audience Finder software and ticket platforms